TECHSAFE TABLET offers free internet and a tablet for those who can’t normally easily afford that. There is only a one-time $20 copay.
The problem: there were oodles of abandoned carts when the customer got to the payment portion of the form.
Feedback indicated the customer was questioning the legitimacy of the product and process.
The goal: To reassure the visitor that this was indeed a legitimate site and not a scam.
Solution: The offer and fee are placed front and center, as are the connection with the FCC’s Affordable Connectivity Program. Less emphasis on showing stock photos of happy people using tablets, and more focus on the actual product. For the potential applicant, there are easy-to-find application buttons and a “How Do I Qualify” section just under the fold. “How It Works” instructions are easy to find and the testimonials are front and center to add legitimacy.
