The Grain Foods Foundation has a large amount of information available to educate the public and their members. They have a barnload of scientific studies, research, infographics, facts and articles. The challenge was to have all the information available without overwhelming the visitor.
Primary and secondary menu on the homepage separated the informative section from the standard website pages. Each section with multiple pages had matching header images. This was a subtle visual cue for the viewer. Corresponding infographics were available near the bottom of the pages. Movement was peppered throughout the site. The branding was always in mind when using colors, font, and imagery.
Enjoy Bread Again!
I worked on a campaign to promote the health benefits of grains and to let the public know that it’s ok to Enjoy Bread. This was shown in multiple media outlets, social media campaigns, and on electronic billboards in Times Square gaining thousands of impressions.
