The goal: Bausum & Ducket wanted to showcase that the company tackles commercial electric services and residential electric services.
Solution: They wanted to focus on a few things; show the story of the company, present a couple of showcases for completed projects, and, on the careers page, show that they “work hard and play hard!” I utilized original photography for bold headers and content. Added their lightning bolt for section breaks and used the shield on the opening slider to lead the eye further down below the fold. Used their company blue throughout with pops of light green for highlights.